Posted by: beagle4 | February 1, 2011

Blog tips from the reading..

I apologize, this post has nothing to do with dreams.

According to “Restarting the conversation: challenges at the interface between ecology and society” written by a variety of authors, the primary source of news and information about science and technology in the United States is television, primarily local television news broadcasts. Although I can’t say that I’ve had all the time in the world to watch the news (most of the news I learn about is either from the comcast homepage or the daily show on in the background), I don’t recall hearing too much about dreams. This means that most of the information on dreams will be obtained on the internet, in books, or derived from entertainment media, such as popular films.

I have come up with an interesting suggestion as a solution to increase scientific communication. After a primetime television series or popular film premieres, if the show involves any science at all either a blog, website, or article should be written by the creators of the show that explains the science involved. For example, after an episode of “The Big Bang Theory” airs on television, an article should be written explaining the background of any science briefly stated. In my opinion, all of the necessary research required to explain the topic has already taken place since the creators/writers of the show had to look up (or interview experts) to learn about the scientific knowledge in the first place. One issue discussed by the article is that “because of the selective interests of audiences, the availability of high-quality scientific information online does not mean that the public will be aware of, have access to, and use it.” Viewers of the show/movie would be interested in the topics shown on their favorite show. After each episode before the credits, if a note that said “Please visit this website to learn more information about fill in the blank” was shown, this problem would be potentially eliminated. The article states that “several studies suggest the media can affect public understanding of science, although the most common impacts are increased awareness of, interest in, and attention to a science-related issue.” By using the media to promote and encourage reading about science, the idea of the “deficit model” may slowly diminish (not entirely, but at least slightly).

Reading this article helped my blog by allowing me to understand the importance of entertainment media. My first blog entry included a trailer of the movie inception. By linking that movie as a blog post, my blog hopefully received more interest simply due to fans of Inception. It would be helpful if the movie provided insight to the idea of inception. In the future I will have a blog post about whether having shared dreams and the idea of inception is physically possible in the real world. Taking my idea described above, the creators of Inception could have had provided a link explaining the science behind the movie. I know that every time I watch a television show, and a website is said after the show, “Please visit…” I usually go to the website (usually created by the show) simply because I like the show. An example of this is the television show South Park. Entertainment media has a giant effect on my interest and knowledge. In the future I will continue to relate ideas discussed to entertainment media if applicable. Also, a summary of the content provided in a documentary could be created. If the creator of the documentary does not want to provide this information simply due to the fact that viewers may then not watch or purchase the documentary I understand, but at least include this information on the DVD. After watching the documentary on dreams, I provided bullets of the important information that will reduce the time required to learn the important content (instead of physically watching the entire documentary themselves). Due to the “deficit model”, my blog style will hopefully be written in a simple manor that anyone can understand. Since my topic is based on something everyone experiences (dreams), most people will have an idea or experience that they can relate to.

Now just close your eyes and dream…



  1. This is a GREAT idea. I could see NSF getting on board with something like this–embedding science education/communication in pop culture. A thoughtful post.

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